-
EN - US
EN - US
-
For Business
For Business
How it works
Platform OverviewTransform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.
IntegrationsExplore how BetterUp connects to your core business systems.
Powered by AIWe pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.
Products
BetterUp LeadBuild leaders that accelerate team performance and engagement.
BetterUp Manage™Unlock performance potential at scale with AI-powered curated growth journeys.
BetterUp Care™Build resilience, well-being and agility to drive performance across your entire enterprise.
Solutions
Sales PerformanceTransform your business, starting with your sales leaders.
ExecutiveUnlock business impact from the top with executive coaching.
Diversity & InclusionFoster a culture of inclusion and belonging.
GovernmentAccelerate the performance and potential of your agencies and employees.
Customers
Case StudiesSee how innovative organizations use BetterUp to build a thriving workforce.
Why BetterUp?Discover how BetterUp measurably impacts key business outcomes for organizations like yours.
-
For Individuals
For Individuals
What is coaching?
About CoachingLearn how 1:1 coaching works, who its for, and if it's right for you.
Find your CoachAccelerate your personal and professional growth with the expert guidance of a BetterUp Coach.
Types of Coaching
Career CoachingNavigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.
Communications CoachingEnhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.
Life CoachingFind balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.
-
Resources
Resources
Library
Courageous leadership developmentResearch, expert insights, and resources to develop courageous leaders within your organization.
Guides & ReportsBest practices, research, and tools to fuel individual and business growth.
EventsView on-demand BetterUp events and learn about upcoming live discussions.
Blog
BetterUp BlogThe latest insights and ideas for building a high-performing workplace.
BetterUp Briefing
BetterUp BriefingThe online magazine that helps you understand tomorrow's workforce trends, today.
Research
BetterUp LabsInnovative research featured in peer-reviewed journals, press, and more.
Center for Purpose & PerformanceFounded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance
- About
Why We Need to Reframe Potential into Readiness
For years, we’ve been investing in employees who show “potential.” We separate out those who show potential from those who don’t, and then route hundreds of thousands — if not millions — of dollars into developing this elite group to rise up to the challenges of leadership.
But research has shown that one-off training and development programs aren’t working. In fact, Deloitte’s 2017 Human Capital Trends Report highlights that people are increasingly learning all the time, in micro-environments, and careers don’t go “up or out,” but rather, spread in every direction.
Potential is highly subjective. At best, it allows you to identify 3-5% of your workforce and invest in this small group of people, leaving other talented individuals behind. At worst, identifying HiPos leaves you in a vulnerable position of singling out and investing in the wrong individuals or neglecting talent that possesses leadership capabilities, but needs a boost.
As market forces demand that organizations become flatter, ‘growth’ takes on a new meaning.
As market forces demand that organizations become flatter, ‘growth’ takes on a new meaning. The leaders of today and tomorrow aren’t necessarily moving ‘up’ a ladder; rather, they need to develop skills that make them more agile.
Through a combination of proven behavioral science research and the extensive expertise of our of science and advisory boards, we’ve identified that “high readiness” — as opposed to “potential” — is a better lens for leveraging the talent you have within your organization.
By reframing potential into readiness and implementing a coaching program, you’ll better position yourself to build leadership behaviors in more individuals on your team, faster.
Does your HiPo Program Change Behavior Effectively?
If you want to learn more about how to reframe your HiPo program in a way that addresses the shortcomings of potential, view and download our paper, which dives deeper into how coaching can effectively develop leadership behaviors among a broader set of talented individuals in your organization.
Original art by Theo Payne.
Lead with confidence and authenticity
Develop your leadership and strategic management skills with the help of an expert Coach.
Lead with confidence and authenticity
Develop your leadership and strategic management skills with the help of an expert Coach.
Kasey Hickey
Kasey Hicks is a writer, content strategist, communications professional, and community builder. Above all else, she loves working with people to find the right words to tell a good story, regardless of the medium. Kasey received her B.A. in Sociology from UC San Diego.