Amazon shopping

Imagine your product sitting on the digital shelf of the world’s most visited marketplace, Amazon, and millions of potential customers scroll by—not stopping to look at what you’re offering. Tough, right? That's the reality for many brands trying to stand out in the vast Amazon Marketplace.

Amazon shopping has transformed the retail experience into one that’s intuitive, fast, and borderline addictive. From one-click purchases to Prime’s lightning-speed deliveries, customers have grown to expect nothing less than perfection. But for businesses? It’s a whole different ballgame. Let’s dive into why being an Amazon seller isn’t just about listing your products—it’s about mastering the art of visibility, trust, and adaptability.

Amazon Marketplace: A tough crowd

The Amazon shopping platform is massive. With over 300 million active users and more than 1.9 million active selling partners, the ecosystem is as competitive as it is lucrative. But here’s the catch: only those who understand Amazon’s algorithmic truly thrive. It’s not just about having a great product—it’s about showing up where your audience is looking. For example, if you’re selling eco-friendly water bottles, you can’t just label them “bottles.” You’ll need to add specific, high-intent keywords, like “best eco-friendly water bottles” or “reusable BPA-free bottles”, in your product titles and descriptions. The goal is to make your product a magnet for search results.

Amazon’s A10 algorithm relies on search engine optimization (SEO) factors, along with sales history, seller authority, and more to determine which products appear first in customer searches. Similar to Google, it considers factors like keywords, high-quality images, product descriptions, and reviews to decide how visible your products will be. Think of it as digital shelf space—the better your content is optimized, the higher up your products will sit on the page.

The power of Prime

Prime members are the most loyal shoppers, spending an average of $1,400 annually compared to $600 for non-Prime users. For businesses, this means that not offering Prime-eligible products could cost them significant revenue.

Fulfillment by Amazon (FBA) is the key to unlocking Prime access. With FBA, Amazon handles storage, shipping, and customer service. While there are fees involved, the benefits—faster delivery, a better customer experience, and the coveted Prime badge—make it worth the investment for most businesses.

Data is your compass

Amazon offers sellers a wealth of data, including customer demographics and sales trends. Using this information allows you to refine your strategy for better results.

For instance, Amazon’s Brand Analytics tool in your Seller Central account allows you to see what customers are searching for, how your competitors are performing, and which keywords are driving conversions. You can tweak your product listings, adjust pricing, and plan inventory more effectively.

Advertising on Amazon: Pay-to-Play

Amazon’s ad platform allows businesses to bid for placement in search results, product detail pages, and even competitor listings. Sponsored products, brands, and display ads serve different purposes, from boosting visibility to creating brand awareness. Testing different ad formats and monitoring advertising costs can make all the difference.

Keeping pace with Amazon’s updates

Amazon frequently updates its tools to improve seller efficiency. In March 2024, Amazon announced the deprecation of XML and flat file data submissions via the Feeds API. Sellers and developers are encouraged to transition to the JSON-based Listings Items API or JSONLISTINGSFEED by March 31, 2025. This change is designed to streamline listings management, making workflows faster and more efficient.

At Productsup, we help businesses stay ahead by seamlessly integrating with Amazon's new APIs. Our platform automates product data management and updates your product listings across marketplaces, ensuring smooth transitions to the JSON format. By leveraging these modern APIs, businesses can optimize inventory management, update pricing in real time, and boost overall product visibility across Amazon's marketplaces.

Amazon x Productsup: A trusted partner

Navigating Amazon shopping as a business doesn’t have to feel overwhelming. That’s where Productsup comes in. As an official Amazon trusted partner, Productsup helps brands and retailers manage product data seamlessly, ensuring it meets Amazon’s listing requirements. With Productsup, you can:

• Automate listing updates across Amazon marketplaces
• Optimize product data for better visibility on Amazon
• Stay compliant with Amazon’s latest policies and updates, like the switch to JSON-based APIs
• Create stunning visuals using our Image Designer feature to navigate Amazon's requirements for A+ Content

With its vast audience, Amazon offers unparalleled growth opportunities. And with Productsup’s expertise, businesses can stay ahead of the curve, ensuring their products shine on the digital shelf. Partner with us to focus on your strategy, while we handle the complexities of product data management for you.

Explore more resources

• [Platform overview] Productsup’s marketplace channels
• [Customer success story] How Kimberly-Clark boosts efficiency with Productsup on Amazon
• [Guide] The ultimate Amazon product detail page guide